Mainstage Speakers



Breakout Sessions

Hear from your peers about their most innovative and successful programs in patient acquisition, consumer engagement, and data analytics.

CRM: Not just for Marketing- Partnering to Build Tomorrow’s Health Systems

Marla Armstrong, Manager, Campaign Performance and Reporting, Strategic Marketing, CHRISTUS Health

Robin Oliver, Vice President, Marketing & Communications, Dignity Health

Marketing’s Role in Expanding Your System Footprint

Amy Stevens, Vice President Marketing and Communications, Tidelands Health

CRM: The Foundation of a Successful Patient Acquisition Strategy in a Hyper-Competitive Health Care Market

John F. Looney, Vice President, Marketing, Communications and Public Affairs, Newton-Wellesley Hospital




Breakouts²

Join one of two exclusive sessions led by seasoned healthcare veterans as they take a deep dive into a business challenge they have faced, the strategy and solution they pursued, and actionable takeaways to drive success.


Chief Marketing Officer Panel

Hernando Ruiz-Jimenez, Chief Marketing Officer, New York-Presbyterian Hospital

Marie Quintana, EVP, Marketing and Communications, Tenet Healthcare

Kristen Wevers, SVP, Chief Marketing and Communications Officer, UC Health

J. Kevin Croston, Chief Executive Officer, North Memorial

Samantha Hanson, Chief Administrative Officer, North Memorial

Moderated by Jean Hitchcock, President, Hitchcock Marketing & Communications


NEW IN 2020

Interactive Insights

A new, dynamic way to learn about best practices from your peers. During the one-hour Interactive Insights session, you’ll have the opportunity to hear from and speak with numerous ​presenters, as they share their solutions and success stories in an engaging, interactive format.


Getting on Beat with Heart Healthy Marketing

Kelly Hanks, Brand Marketing Manager, Baptist Health Arkansas

A 700% increase in Health Risk Assessments completions in three years – 100% Not a Joke

Lauren Schulz, Senior Inbound Marketing Specialist, Baptist Health

Jill Novak, Inbound Marketing Specialist, Baptist Health

Caring for Formerly Broken Hearts: How Children’s Wisconsin Uses Marketing Automation to Reach Adults with Congenital Heart Defects

Kelly Lentini, Marketing Consultant, Children’s Wisconsin

Brittany Riesenbeck Penn, Senior Marketing Specialist, Children’s Wisconsin

Men’s Health Campaign Success

Holly Trollman, Director of Marketing, El Camino Health

Improving Stroke Outcomes and Sharing Successes

Rosemary Baczewski, Chief Clinical Officer, Greater Hudson Valley Health System

Is This Mountain Worth The Climb? How to get everyone onboard with the experience dream

Pamela Landis, VP, Digital Engagement, Hackensack Meridian Health

How Social Media & Marketing Automation Outreach Drive HRA Success and ROI

Laura DeSmeth, Senior Director of Digital Communications, Medical City Healthcare

4 Steps to Stop Playing Candy Crush & Use MyChart

James R. Jeansonne, Digital Marketing Automation Manager, OhioHealth

Developing a Consumer-Centric Content Strategy

Libby Crissman, Senior Specialist, Digital Marketing, ProMedica

Providing the Right Message to the Right Person at the Right Time Within One Campaign

Michelle Sprehe, Digital Marketing Strategist, Riverview Health

Christin Barber, Marketing/Communications Coordinator, Riverview Health

Meeting the Patient Where They Are: Building Acquisition & Loyalty with Virtual Access

Ryan Nagdeman, Associate Vice President, Marketing & Communications, Rush University Medical Center

Next Generation Physician Promotion: No Billboards Allowed

Sarah Howell, CRM Coordinator, Spartanburg Regional Healthcare System

Journey to a New Website, and the Path Forward

Kasey Mason, Website Administrator and Digital Strategist, St. Charles Health System

Throwing Darts: Choosing Providers Today, and a Better Tomorrow

Alexander Mitts, Design Researcher, Health, The DICE Group at Thomas Jefferson University Hospital

Developing a Unified Consumer Website

Cassandra Snyder, Website Strategy Manager, Trinity Health

Lessons Learned from Procedure-Based Marketing

Kelly Jacobs, Director of Marketing & Community Relations, West Jefferson Medical Center









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